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Practitioner's Tool / Promotions Plan for San Fernando City's Sewerage and Septage Program

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{| cellspacing="1" cellpadding="1" border="0" style="width: 100%"|-| Effective promotions campaigns help to raise the level of awareness of sanitation issues while driving the demand and raising the willingness to pay for services. In January 2010, the city of San Fernando in the Philippines began a sewerage and septage management project supported by the United States Agency for International Development and Rotary International Water Alliance. Because the promotions aspect was especially important for this project, the city's mayor created a promotions technical working group to develop a plan.

The plan was based on a [[San_Fernando_City_-_Assessments|rapid technical assessment conducted by Barangay health workers and local plumbers and engineers]] that underwent specific training. The results of the assessment included the following:

Below is the promotions plan established at the beginning of the project. Since the project began implementing the plan, they have had success in promotions. In one series of events between March 29 and April 1, 2011, 555 people attended meetings to learn about septage management issues and the city's program to resolve them.<br/>

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====== Barangay Health Worker Outreach Campaign ======

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